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Investing in the future of UW-Eau Claire and its students

After working in the banking and finance industry for more than 30 years, Jeff Liddicoat knows a sound investment when he sees one. For the 1981 UW-Eau Claire business administration graduate, giving back to his alma mater wasn't just a sound financial decision; it was also a moral one. 

Liddicoat, a senior vice president for Horicon Bank, a $600 million community bank located in East Central Wisconsin, has included a bequest in his will to the UW-Eau Claire Foundation toward the Endowment for Excellence Fund. 

"I decided to include UW-Eau Claire in my will about five years ago," Liddicoat said. "I realized if a person is fortunate enough to have created any wealth during their lifetime there is a moral reason to responsibly manage that wealth. Since I had acquired skills at UW-Eau Claire and I had fond memories of my college days, it was natural that some of my estate should end up at the university." 

Concepts taught in the business curriculum at UW-Eau Claire provided a taste of how to manage a business in the real world, Liddicoat said. The combination of business and history courses, taken for his minor, helped him learn and develop interpersonal communication skills as well; skills that have proven their worth in the banking industry. 

"In general I really enjoyed my business major and history minor classes," Liddicoat said. "My last college courses were at the end of May in 1981. I was just three credits short of graduating at the regular semester end, so I enrolled in a business class field trip. We went to New York City where we visited businesses in Manhattan, Wall Street and the Federal Reserve, and took in some plays on Broadway. It was a nice way to end my college career." 

When asked if he had any advice for others considering a planned estate gift, Liddicoat said, "Don't put it off. We don't know when the time will come when we will be hit by the proverbial 'ice cream truck.' At the very least, consider estate planning for tax reasons." 

There are many ways to make a gift in support of UW-Eau Claire. Please contact John DeLestry at 715-836-3819 or delestjr@uwec.edu to learn more.

eBrochure Request Form

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A charitable bequest is one or two sentences in your will or living trust that leave to University of Wisconsin-Eau Claire Foundation a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to University of Wisconsin-Eau Claire Foundation or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate, or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the gift tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and receive an immediate federal income tax charitable deduction. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to University of Wisconsin-Eau Claire Foundation as a lump sum.

You fund this trust with cash or appreciated assets—and receive an immediate federal income tax charitable deduction. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to University of Wisconsin-Eau Claire Foundation as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and University of Wisconsin-Eau Claire Foundation where you agree to make a gift to University of Wisconsin-Eau Claire Foundation and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

Personal Estate Planning Kit Request Form

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